If you are looking for the best Kansas City SEO Expert in 2020 then you have come to the right Agency. Our Company is the best Firm in KC in regards to Local and National Search Engine Optimization.
If you want to dramatically grow your business in 2020, you need to work with the best SEO professional in the industry. The great news is that you have just met some of the best in the industry in this area.
At Gash & Earp, you get to work with Joshua Earp, a renowned business growth consultant that has worked with numerous high-end experts and top personalities, including Warren Buffet’s former CEO, Steve Rodgers.
With us, you can gain the assurance that you’ll finally be able to rank for your target keywords and get all that juicy traffic that is now going to your competitors.
You’ll literally be able to get the results you’ve always wanted and leverage the true power of Search Engine Optimization.
Ranking organically in this city is difficult, especially if you’re in one of those competitive niches here, such as barbecue, jazz, trains, tech, and museums. If you are looking for digital marketing Kansas City you have come to the right place!
Of course, it’s also quite hard to rank for pizza shops, bars, and restaurants, especially as there are hundreds of them spread all across the place. However, ranking is not impossible if you’re working with the best in online marketing.
At Gash & Earp, we can help you get found by people looking for your services on Google, Bing, Yahoo, and also on Google Maps searches. With us, you’ll be able to dominate your competition and get ranked on the first page for numerous high-ranking keywords with thousands of searches each month.
If you’re wondering why it is important for you in KCMO in 2020 and beyond, it is crucial to understand that traditional, or offline advertising, such as prints, newspaper ads or TV Commercials, just doesn’t cut it anymore.
Fewer and fewer people are using these offline channels to look for companies. They might be indeed stimulated to buy from a brand if they see car wraps or billboards all across the town, but the cost of that versus the reward is simply too high.
If your customers are not able to find you online, on both their smartphones and laptops, odds are you are falling behind your competitors.
You simply can’t afford to do that, especially if you want to grow your business and expand in new markets.
According to BrightEdge, over 53% of total traffic businesses receive comes from organic traffic.
Organic traffic provides a much higher return-on-investment (ROI) than any other type of traffic, be it online or offline. Organic traffic is more engaged, converts better and also spends more time in the marketing funnel.
You simply can’t go wrong by investing in Search Engine Optimization in 2020. However, you need a strong partner by your side.
In order to increase your traffic and boost your visibility, you need to have a true expert by your side.
Joshua Earp is your man at this point, together with Ian Gash and our team of experienced digital marketing. Joshua is the actual descendant of Wyatt Earp family, the famous Old West Lawman from Arizona.
Joshua has worked with numerous companies and brands, including Universal Studios, Warner Bros, Steve Wozniak, Paramount Pictures, Oreo, Netflix, and Burger King.
He has been featured on Entrepreneur, Forbes, INC 500 and even the event “Secret Knock”, sharing the stage with Halle Berry and John Travolta.
Together with his team, Joshua has managed to generate multi-million-dollar deals for large corporations and promote their brand to hundreds of thousands of customers.
He has even advised Tai Lopez, the #1 social media marketer according to Entrepreneur.com.
As you can notice, at Gash & Earp you’ll get to work with first-class experts in digital marketing.
We can help you with all the phases of Search Engine Marketing and adjacent techniques, including keyword targeting, industry citations, website architecture analysis, conversion rate optimization, content marketing, and of course search engine optimization.
SEO Company Kansas City
If you’re still finding it hard to fully comprehend what SEM actually is, we want to make it easy to understand this concept so you can become aware of how we can help your business succeed.
Basically, the SEO process includes all the strategies and techniques a business can take in order to increase the quality and quantity of the organic traffic they receive to their site from search engine results in KCK.
Basically, SEM allows you to rank your site high in SERPs, or Search Engine Results Pages, based on keywords that people would use to find you.
For instance, if you have a pizza shop here, it will enable you to start ranking for keywords such as “best pizza shop around”, “top pizza places in Kansas”, “where to eat good pizza near me”, “top 5 pizza shops near me”.
You’ll rank up for all of these keywords that have thousands of monthly searches, plus you’ll also rank up for other keywords that have the potential to convert. To do that, we’ll focus on the most important metrics.
In 2020, Google uses certain metrics to rank sites high in SERPs. Some of the most important are:
– Domain-level authority: the age of your domain is key in ranking high. For example, domains launched before 2010 rank higher than those launched in 2018
– Quality of inbound links: to outrank your competitors, you need to have links from trust sources and high page-authority domains
– Internal links: linking between your pages is also very important in the grand scheme of things
– Relevant content: having unique, engaging content on your page is key to outranking your competitors
– Mentions: mentions in the press, citations, and NAP for local are also very important, especially for ranking organically in local searches and Google Maps
– Technical factors: your site needs to load fast, be secure, be mobile-friendly, have clean code and have a good server response time
– Page architecture: site visitors need to be able to navigate your site with ease and find what they are looking for in a short period of time.
High bounce rates is a clear sign that Google will prefer one of your competitors instead of you when it comes to rank on a certain keyword.
These are just some of the most important metrics in 2020, but Google and Bing have their own specifics.
Due to our extended experience in this field, we know exactly how to mix these ranking factors in order to help you outrank your competitors.
Our services are perfectly designed to cater to your own needs.
We create specialized content that is keyword optimized and keyword rich, add social media signals, fix any technical or navigational issues on your site, and also focus on internal and external link building.
In order to help boost your presence, we follow a proven optimization process.
We offer a wide range of services that work in conjunction with one another in order to help you maximize your reach and impact.
Below, we’ll show you our methodology and help you discover the service we offer to all of our customers.
Kansas City SEO Firm
This is the first step of our process and by far the most important. In order to improve your site and help you rank higher for specific keywords, it is mandatory to know exactly what works and what needs to be improved.
Our audit looks at absolutely any related element, be it loading speed, content uniqueness, link authority, broken links, schema markup, and the list goes on.
Speed is a crucial factor here. We’ve seen so many website owners put a large video in the load space, making the website extremely hard to load.
As a result, most people quit entering the website, because they don’t have the patience to wait for the page to load. The alternative is creating an optimized video that loads faster or replacing it with a fancy static image that loads instantly.
Another important element we’ll focus on is broken links. You need to have zero broken links on your site if you want to rank high organically.
Additionally, you need to have 100% original content. Any content that is plagiarized will not rank at all in Google or Bing, so you’re missing out quite a lot.
Now that we know what aspects to focus on, we’ll start improving your website infrastructure. This includes all technical-related aspects that we can fix right inside your domain.
We’ll fix your indexing status, sitemap, crawl errors, loading speed, broken links, https, redirects, AMP, code errors, and CDN.
It is important to make your site work as smoothly as possible, with no indexing errors whatsoever.
Google crawlers and Bing bots will rank your site higher if the crawling procedure goes smooth and your site makes it easy for your users to navigate and find the correct information for them.
Just like a house needs walls, a foundation, plumbing, electrical and a roof, your website needs of all these technical improvements in order to become a cohesive unit.
Our promise here is to improve the functionality of your site, increase the loading speed and ensure you gain an advantage over your competitors.
Keyword research is the backbone of proper marketing in 2020. While keyword research has always been important, today it has become mandatory for success, because it focuses less on high-volume keywords and more on using LSI and long-tail keywords.
Basically, you don’t want to optimize each page for one keyword, but you want to use as many related key phrases as possible.
The content needs to stand out and speak directly to the customer, and it should include as many related terms as possible.
Our keyword research will focus on getting into the minds of your customers and understanding how they search, what they search for and what they expect from you.
We’ll also use several channels to discover the best keywords to rank for, together with low competition keywords that could prove to be quite useful for you.
With proper keyword research, we’ll help uncover those keywords that are valuable to your brand and could potentially be a gold mine for your business. We’ll then start optimizing your content around these keywords in order to help you rank organically for these terms.
The next step in what we do is devising a complete content strategy that takes you from ranking on the 6th or 7th page to ranking on the first page on Google.
This strategy is so much more than just rewriting the content on your site and integrating keywords in it. Instead, it involves using numerous types of content. This is why a Kansas City SEO Agency can help.
For example, we’ll help design FAQ content, which are unique text sections that answer people’s questions. This type of content can be optimized for schema markup and can greatly benefit from breadcrumbs.
Moreover, FAQ ranks much higher organically than regular content and has a high chance of being listed in the featured snippet, which is position zero in Google searches.
Another type of content we’ll write for you is authoritative content, which includes blog posts and whitepapers.
This unique type of content demonstrates your authenticity and expertise and allows you to set yourself up as a true expert in your niche.
In order to ensure that your site or blog content is read, we’ll also focus on adding visuals and streamlined navigation so that your site visitors enjoy a superior experience.
Our promise here is to create top-notch content that ranks high in SERPs and converts more of your site visitors into leads.
Whether you’re selling your products online in a specific location, you own a physical store or you have a location where customers can meet you, it is vital to focus on location demographics.
It is important to understand the specificity of local customers in order to know exactly how to target them.
Much like a standard buyer persona, you have to understand how local people or local visitors search for local service providers and local companies. That’s where we come in.
We ensure that your local optimization is up to par and that your Google My Business (GMB) listing is outstanding. We offer you NAP (Name, Address, Phone) listings, plus we add your site to local business directories and citation sites.
Link-building is probably the most complex part of all it because it involves ongoing maintenance and continual improvement.
We start by looking at the link infrastructure on your site to ensure that you have no broken links and that the navigation on your site is streamlined.
We then continue by listing your site, blog articles and press releases on numerous free & paid platforms in order to help you get high-authority links back to your site.
Backlinks are still very important in 2020. However, the focus is not on quantity, but on quality. We’ll make sure you get enough high-quality links to your site so that you can rank for the right keywords.
Of course, we’ll also leverage the power of anchor links so that you can specifically rank for keywords with a huge search volume.
Ultimately, once we’ve set up the basic processes and enabled you to start ranking, we’ll continue improving your rankings by performing on-page split testing and by looking at the analytics.
We’ll continue to discover new keywords you can rank for, look at social media trends, research for new link-building opportunities and help you deliver on your promise to become the best in your niche.
With us by your side, you’ll be able to continually improve your company, rank your brand higher in the eyes of new customers and be perceived as a trustworthy and experienced business partner.
Now that we’ve shown you how we work, it’s time to dive into some advanced strategies we will be using to rank you higher than your competitors. These are things employed by only the best, so you can rest assured that you’ll overtake your competitors.
E-A-T stands for expertise, authoritativeness, and trustworthiness. In 2020, Google is emphasizing E-A-T more than ever before.
Google now wants to rank reliable sources, which means you need to prove your business as being a top expert in your field. Your website’s reputation will be directly related to how high you rank in SERPs.
For example, Google wants medical content to be written by healthcare professionals, while content to be written by experts. This doesn’t mean you need to hire a doctor or expert to write your content, but that you need to have content that provides value to your readers.
That’s where we come in. We offer our extended expertise in all the fields, so we can write top-notch pieces that boost your E-A-T and allow you to be perceived as a proven expert in your field.
Google expects a high level of transparency and professionalism from all businesses. For you, this means that you need to have a throughout “About Us” page where you explain all the services you offer
While most of E-A-T happens on your own page, citations come from external sources. The naked truth is that any random person can claim to be an expert, but what better way to prove that you are genuine than getting other people to agree with you? That’s where citations come into play.
The more reputable sources you have linking back to your site, the higher your rankings will be in SERPs. You need to find ways to get cited on trustworthy, high-authority websites. Great Kansas City web design can be hard to find but look no further.
This includes getting links on blogs, review sites, news sites, aggregators and social media platforms. Again, we’ll help you gain all the citations needed to outrank your competitors.
Kansas City Search Engine Optimization
Online video has always been big, but in 2020 it seems to be literally exploding. By 2021, video will make up for over 80% of search traffic.
If video is not part of your digital marketing strategy, you need to start focusing on it ASAP.
One way to do that is by using the video snippet feature. To get featured in the snippet, you want to organize your content into sections, optimize your video for it, and provide a video transcript.
Additionally, grow your YouTube channel and get your own videos that rank after specific terms you already want to rank in SERPs.
Optimize for Voice Search because a growing number of people are conducting voice searches on their phones, Amazon Echo, Google Home or other similar devices. They simply ask a question and their virtual assistant answers it.
By optimizing your content for voice search, you can become that featured answer. To get there, you need to include questions and answers in your copy, use the featured snippet and also use direct language.
We have proven experience optimizing for voice search, so we can help you rank high in this area.
Optimize your content for featured snippets because featured snippets have a huge potential, being able to steal quite a lot of clicks and traffic from the first position.
To get listed in the featured snippet, you would need to get smart and find the best ranking opportunities. You also need to add a “snippet bait” to your code and format your content so it ranks in these snippets.
At Gash & Earp, we’ve optimized hundreds of websites and allowed them to leverage the benefits of featured snippets. We’re pretty sure we can do an amazing job for you too.
Hire advertising agencies in Kansas City in order to reap all the marvelous benefits of SEO Kansas City, you need to work with the best.
Contact us to learn how Gash & Earp can help you achieve your goals allow you to outrank your main competitors, getting increased visibility in your niche and skyrocketing your brand awareness like never before.